It wasn’t long ago that everyone who was in the know in SEO-land was merrily chirping that “nobody uses the keyword meta tag anymore”, including myself in a post on Google’s apparent abandonment of the often abused tag.
SearchEngineLand just blew that theory to kingdom come. Apparently Yahoo still supports the oft-derided tag, and with its technology soon to be merging with Microsoft’s Bing, it is anyone’s guess as to what the survivability factor of the meta keywords tag will be.
The lesson to be learned here is that no part of a website’s SEO efforts should be ignored wherever possible. Keep your keywords tag in play, since you never know when you are going to need it.
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