In all the cacophony of tweets and Twitter, we’ve forgotten about Facebook as anything more than a method of communication and a means to play some online games. Why should we still care about Facebook?
People in all age groups still log in to Facebook almost daily to keep up with friends, check messages and play games. Some are even using Facebook messages as the primary communication mode with family and friends over e-mail. This makes the audience large, captive, and easy to target.
If you have a small to medium-sized business, a Facebook group is still a good idea. If you have a larger company, a Facebook fan page in addition to a group is a good idea. If you are trying to reach customers within a specific geographic area and demographic, there is a lot to be said for advertising on Facebook to establish brand image and drive sales.
In the end, we produce more valuable and in-depth content and communication on Facebook than we have yet to realize on Twitter. While ads are probably the best avenue to explore on the popular networking site, a group and fan page are free to start.
