Working Web Copy » increasing click through rate http://www.workingwebcopy.com Online copywriting solutions for a wired world Wed, 05 Oct 2011 16:18:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Taking Out The Trash Increases CTR’s on Google Adsense http://www.workingwebcopy.com/taking-out-the-trash-increases-ctrs-on-google-adsense/ http://www.workingwebcopy.com/taking-out-the-trash-increases-ctrs-on-google-adsense/#comments Sat, 23 Jan 2010 14:03:36 +0000 admin http://www.workingwebcopy.com/?p=288

This week, I wrote a screed about content mills over at my freelance writing jobs site. One of their defenders wrote in a comment that they were advertising on my blog, so I took action; I removed them all from my Google Adsense.

What was left was stunning. There were relevant, interesting ads that I would have clicked on had I been allowed to do so. I wasn’t the only one who noticed; my CTR’s ballooned soon after.

Do you have a couple of “industry giants” who pay for the highest spot on PPC ads running ads on your Adsense? Take them off and see what happens. Hopefully, you’ll be as pleasantly surprised at the results as I was!

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