How Often Do You Have To Blog?
So you’ve gone and got yourself a blog because you realize that having one is intrinsic to participation in this “social media” thing all the kids are doing. First of all, pat yourself on the back. Go ahead, nobody can see you.
Your first question is probably how often you have to blog. This is a good question. You will get different answers to this question depending on who you ask. As someone who has maintained blogs for a while, this is mine.
The more often you blog, the more often you are feeding fresh content to Twitter and search engines. Once a day is ideal. If this is an impossible number for you, go for a few times a week. People will still appreciate that you are updating your content often, as will search engines.
Most companies only blog about once a week, on average. If this is the case with your company, try to make up for it by setting up a couple of trusted employees with access to a Twitter account and have them Tweet news pieces, interesting articles and generally anything that has to do with the business. These will probably be the best people to manage the blog postings as they will be more in touch with your customers.
