On websites where I have had access to statistics, or where my clients have given me feedback, new and well-written content makes your website hits go up.
There are a few reasons for this. The first is that search engines and readers both like it when you keep your content fresh. For this reason, it is recommended that you install a blog on a company site and have someone responsible for updating it at least a few times a week. For SEO reasons alone this is completely worth it.
The second is that what was there before may not have made your offer very clear. What is your product, what benefits does it offer to your customers, and how do they buy it? All important, but companies usually leave at least one of these steps out or make the process overly complicated. If you don’t want to sell online due to vendor relationships, at least offer a dealer locator or some other method for the end consumer to purchase your product.
If you are operating on content that was written for a brochure, particularly a brochure written in the 1990′s or early 00′s, the language is not web-ready. Have a friend or a family member read it, and chances are they will tell you it is stale, sales-oriented, and not informative. For the record, I don’t believe in the old school method of writing brochures that makes them sound this way, but there is an old school that dictates that marketing has to be done a certain way and that is why you see this.
It goes without saying that increased web traffic translates to increased sales, so if you were mulling over whether or not to go for a rewrite, dive in; your bottom line will be glad you did. E-mail me at to get started today.
