I’m not going to lie. Like the rest of the free world, I am addicted to Mad Men. I mean hooked. So it is no surprise that I found this awesome article which interviews George Lois, one of the Kings of Madison Avenue in the 60′s. There are so many tidbits in here that you just have to read it. Some:

  • “What’s the Big Idea? It’s a point of view. Mnemonic visuals and words. When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.”
  • “I saw copies being made on a Xerox 914 and thought it was miraculous. If you saw that first copy come off, you got a hard-on.”
  • “You can’t test great advertising. You can only test the mediocre.”
  • “The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they’re a designer.”

George Lois is best known for his groundbreaking Esquire magazine covers.