Rignite is a new contender in the social media management tool market and has excellent tools for anyone who wants to launch targeted social media campaigns, manage a team, and integrate with all major social networks instead of a select few. The Rignite team contacted me and asked me to poke around under the hood a bit to examine their new tool, and overall I was very impressed with what I found.
Rignite has all of the basic features that you need to manage social media accounts, including the ability to create groups to manage accounts for different clients, monitoring tools to allow you to watch for updates containing your company name and other key phrases, and scheduling tools for composing and managing updates.You can also make use of the Gallery function to upload frequently used images, making it simpler to compose status updates on a day-to-day basis and having cloud access to media files from within Rignite. Where it really stands out is with its team management and targeted campaign capabilities.
Rignite is built for team management of social media accounts. While the same functionality exists in similar tools, Rignite makes it very simple to add items to a team member’s task list from every part of the tool. If you are looking through social feeds in Social Monitor, you can click “Assign” and assign the status update to a team member as well as a comment about what you’d like them to do. This is a very helpful function, especially for social media managers who need to delegate responses to sales, customer service or technical support personnel. There is also a chat function within the tool, which centralizes communications among your team members.
If your business regularly runs targeted social media campaigns, including contests, Rignite is purpose-built for you. You can schedule the same tweet to run multiple times in a campaign, gauge reactions to campaigns, choose contest winners and much more. Rignite has campaign templates available for promoting an event, contest, coupons, promo codes and sales promotions.
This is something that is currently lacking from other entries in the field. If you are engaged in any form of B2B social media, which most organizations are, LinkedIn integration is a must-have. Rignite’s got it and this is the big selling point for me.
Things I’d like to see added to Rignite:
1. Ability to approve posts from team members
If you have interns or junior staff members writing posts, there should be a permission-based system in place to have senior staff or account owners approve the posts before they are scheduled or posted. This would gatekeep the account from everything from minor issues such as spelling mistakes to potentially heading off a social media disaster.
2. More seamless integration with owned groups
When you add a Facebook or LinkedIn group that you manage, there should be a choice to add it to the “My Communities” stream in Social Monitor without having to click over to Social Monitor to add it.
3. Influencer research – own tab and Klout scores
Influencer research is a little buried in the “Monitor” tab. You get to it by hitting the “+” sign after you’ve opened the Monitor tab – giving this feature its own tab would make Rignite a little easier to use. It would also be helpful not just to see number of followers and the number of lists a user has been added to, but their Klout scores as well as this is usually a better measure of engagement and influence than number of followers.
If you are looking for influencers for a wide range of campaigns, it would also be helpful to assign that influencer group to specific campaigns rather than just having it as a tab in Social Monitor.
4. Better graphics, analytics and branded reports
While better graphics may seem like a minor gripe, it becomes significant when you are generating reports for clients. Attractive charts, a better layout, and more in-depth analytics are what clients ultimately want to see in an agency environment, and Rignite isn’t quite there yet. Branded reports that feature the agency name rather than the Rignite logo would also be a good thing to offer.
Overall, Rignite is a robust social media management tool that allows you to play at a more professional level than Hootsuite. Social media teams with multiple users and organizations that run targeted campaigns will be particularly interested in it. A few tweaks are needed to make it more attractive to agencies, but the development team is very responsive to user feedback and will likely make some of the more important changes needed for the tool. LinkedIn support is the big sell for me over similar tools, so I’ll be using Rignite for accounts that require LinkedIn support in the future.