Social media managers looking at tools in the mid-tier category are often left feeling like Goldilocks trying out pots of porridge. Some tools are excellent at reporting, others have a great user interface and ability to group items, some have excellent team tools, and some have unfortunate limitations as to which social networks they can post on and how many accounts you can have. The problem is finding a tool that does all of these things well.
Sendible is the first mid-tier social media management tool I’ve tried that is just right, incorporating excellent custom reporting, team tools and more. More importantly, it allows for managing a wide range of social networks including LinkedIn company pages, Instagram and Pinterest. No matter what channels you need to set your client up on, you can manage them all from within Sendible.
It is also the first mid-tier tool I’ve tried that allows for use by junior staff by allowing you to set custom permissions for your team so that they can only send updates for approval, rather than having free reign over a client’s social network. This is key to maintaining client privacy agreements. Conversely, these same permissions can be set up if clients wish to co-manage accounts.
Basics are covered with some minor issues
Sendible does all of the basic stuff very well, such as posting to various networks, allowing for scheduling and so on. My only minor gripe is that it doesn’t have a dashboard layout that only shows one client’s accounts unless you set them up as a separate team member, or if users opt for white labeling it gives you the option for clients to log in to the host agency’s branded dashboard. However you can put all accounts from one client into one list, which does help with management.
It would be helpful if you could select a list and see all mentions, retweets, and other items for one client in one overall dashboard. While you can filter by channel in the Inbox and add each client’s channel to get a full picture of your account, you can’t yet filter by list. Hopefully this is something Sendible will incorporate in the future. You also have to remember to add all items from a particular channel (Mentions, Post to Streams, etc.) when initially adding your channel rather than having the tool automatically import all of these items for you, but again that is a minor issue.
Excellent training and feature-rich
Sendible has so many features that it is difficult to sort them all out even by using it – there is a learning curve that is easily overcome by attending the frequent webinars that Sendible offers for training and the range of feature-specific videos available on its YouTube channel. One of the more useful features for my team is the ability to save influencers to a contact list that can then be used for an email campaign from within Sendible. It also has tools that allow you to design high-quality graphical posts.
Brand monitoring: both online and social
Sendible’s social monitoring extends past social into review sites such as Yelp, TripAdvisor, and specific sites you can choose to add. It curates them into one screen with the Monitor tool and allows you to add influencers, send items for follow up to team members and more. It also isn’t just a simple matter of setting up a key phrase or two; you can choose key phrases to exclude, country and more.
Reporting one of Sendible’s strongest selling points
Custom reporting is one of Sendible’s strongest features. Clients have different reporting requirements and Sendible allows you to answer any request with the click of a button. You can drill down on negative sentiment on a Facebook page, which shows when users unliked your page or hid a post, and many other very granular metrics across all social networks. All of the high-level items are covered, such as number of followers over time, page likes and so on. But the ability to drill down in a fashion that is much more detailed than what other tools give you is invaluable to any agency that needs to deliver reports.
One social media management tool to rule them all
In the end, here is what Sendible does that sells it for me over other tools:
-Ability to post to and report on LinkedIn company pages
-Custom permissions for team members
-The ability to save influencers as contacts
-Email engagement from within the tool
The additional setup required for various streams and other minor concerns are small prices to pay for a tool that essentially does what higher-end social media management tools do for a mid-range price.
For more information visit Sendible’s website at www.sendible.com.