Those of us with blogs are always asking the question:
How do I get more people to comment on my blog?
The answer is easier than you think. As in life, you don’t get if you don’t ask. Some blog owners have a tag line at the bottom of each post asking readers to post their comments. While this method is better than nothing, it is much better to encourage interaction in the body of the post.
In theatre, dropping the illusion that your audience isn’t there and addressing them directly is called “breaking down the fourth wall”. When you or your writers are writing for a blog, there is no fourth wall. Writing your posts from that point of view will get you boatloads of comments every time.
For example:
“It is evident from this linked study that most consumers now prefer to have the option to buy something online.”
*Yawn*.
Better:
“This linked study shows that consumers like to purchase online. How do you feel about it? When’s the last time you bought something online? Were you happy with the process?”
This should be used sparingly in order to work. Asking questions of the reader throughout your entire post will confuse them. Stay on message and ask your reader only the questions that you want answered, don’t engage them for the sake of engagement itself. You should also save it for the bottom half of your post, as your readers will probably have already forgotten the question by the time you wrap it up.
